U.S. President Franklin D. Roosevelt had a lot to think about in 1939. The world had been suffering from the Great Depression for a decade and the Second World War had just erupted in Europe. On top of that, the U.S. economy continued to look bleak.
So when U.S. retailers begged him to move Thanksgiving up a week to increase the shopping days before Christmas, FDR agreed. He probably considered it a small change; however, when FDR issued his Thanksgiving Proclamation with the new date, there was an uproar throughout the country.
The history of Thanksgiving began when Pilgrims and Indigenous peoples gathered together to celebrate a successful harvest. It was also an acknowledgement that Indigenous peoples had taught colonists crop planting, growing, and harvesting techniques that ultimately saved their lives in their new settlement. The first Thanksgiving was held in the fall of 1621, sometime between September 21 and November 11, and was a three-day feast.
The Pilgrims were joined by approximately 90 of the local Wampanoags, including Chief Massasoit, in celebration. They ate fowl and deer for certain and most likely also ate berries, fish, clams, plums, and boiled pumpkin.
Though the current holiday of Thanksgiving was based on the 1621 feast, it did not immediately become an annual celebration or holiday. Sporadic days of Thanksgiving followed, usually declared locally to give thanks for a specific event such as the end of a drought, victory in a specific battle, or after a harvest.
It wasn’t until October 1777 that all thirteen colonies celebrated a day of Thanksgiving. The very first national day of Thanksgiving was held in 1789, when President George Washington proclaimed Thursday, November 26 to be “a day of public thanksgiving and prayer,” to especially give thanks for the opportunity to form a new nation and the establishment of a new constitution.
Yet even after a national day of Thanksgiving was declared in 1789, Thanksgiving was not an annual celebration.
We owe the modern concept of Thanksgiving to a woman named Sarah Josepha Hale. Hale, editor of Godey’s Lady’s Book and author of the famous “Mary Had a Little Lamb” nursery rhyme, spent forty years advocating for a national, annual Thanksgiving holiday.
In the years leading up to the Civil War, she saw the holiday as a way to infuse hope and belief in the nation and the Constitution. So, when the United States was torn in half during the Civil War and President Abraham Lincoln was searching for a way to bring the nation together, he discussed the matter with Hale.
On October 3, 1863, Lincoln issued a Thanksgiving Proclamation that declared the last Thursday in November (based on Washington’s date) to be a day of “thanksgiving and praise.” For the first time, Thanksgiving became a national, annual holiday with a specific date.
For seventy-five years after Lincoln issued his Thanksgiving Proclamation, succeeding presidents honored the tradition and annually issued their own Thanksgiving Proclamation, declaring the last Thursday in November as the day of Thanksgiving. However, in 1939, President Franklin D. Roosevelt did not.
In 1939, the last Thursday of November was going to be November 30. Retailers complained to FDR that this only left twenty-four shopping days to Christmas and begged him to push Thanksgiving just one week earlier. It was determined that most people do their Christmas shopping after Thanksgiving and retailers hoped that with an extra week of shopping, people would buy more.
So when FDR announced his Thanksgiving Proclamation in 1939, he declared the date of Thanksgiving to be Thursday, November 23, the second-to-last Thursday of the month.
The new date for Thanksgiving caused a lot of confusion. Calendars were now incorrect. Schools who had planned vacations and tests now had to reschedule. Thanksgiving had been a big day for football games, as it is today, so the game schedule had to be examined.
Political opponents of FDR and many others questioned the President’s right to change the holiday and stressed the breaking of precedent and disregard for tradition. Many believed that changing a cherished holiday just to appease businesses was not a sufficient reason for a change. Atlantic City’s mayor derogatorily called November 23 “Franksgiving.”
Before 1939, the President annually announced his Thanksgiving Proclamation and then governors followed the President in officially proclaiming the same day as Thanksgiving for their state. In 1939, however, many governors did not agree with FDR’s decision to change the date and thus refused to follow him. The country became split on which Thanksgiving day they should observe.
Twenty-three states followed FDR’s change and declared Thanksgiving to be November 23. Twenty-three other states disagreed with FDR and kept the traditional date for Thanksgiving, November 30. Two states, Colorado and Texas, decided to honor both dates.
This idea of two Thanksgiving days split some families because not everyone had the same day off work.
Though the confusion caused many frustrations across the country, the question remained as to whether the extended holiday shopping season caused people to spend more, thus helping the economy. The answer was no.
Businesses reported that the spending was approximately the same, but the distribution of the shopping was changed. For those states who celebrated the earlier Thanksgiving date, the shopping was evenly distributed throughout the season. For those states that kept the traditional date, businesses experienced a bulk of shopping in the last week before Christmas.
In 1940, FDR again announced Thanksgiving to be the second-to-last Thursday of the month. This time, thirty-one states followed him with the earlier date and seventeen kept the traditional date. Confusion over two Thanksgivings continued.
Lincoln had established the Thanksgiving holiday to bring the country together, but the confusion over the date change was tearing it apart. On December 26, 1941, Congress passed a law declaring that Thanksgiving would occur every year on the fourth Thursday of November.
Courtesy of https://www.thoughtco.com