The Max Cure Foundation – a non-profit organization whose mission is to fund pediatric cancer causes, announced today its first charity benefit, the first annual “Roar for a Cure” Carnival and family fun day, to take place on Saturday, August 22, from 2:00 - 6:00 p.m. (rain date: Sunday, August 23) on the grounds of the East Hampton Indoor Tennis Club, 175 Daniels Hole Road, East Hampton, N.Y.  The outdoor event will have fun-filled activities for adults and kids of all ages.  Highlights include: games; inflatables; prizes; food and beverages; raffles; auctions; face painting; balloon artists; gift bags; celebrity guests (to be announced); a live performance by pop music sensation Push Play; and more. Push Play, one of the hottest new music groups in the area who consistently pack venues, will preview songs from “Found,” their forthcoming album. 

Tickets to the “Roar for a Cure” Carnival may be purchased in advance through The Max Cure Foundation website or by phone: 631-949-4160.  Proceeds from the event will benefit The Max Cure Fund For Pediatric Cancer Research at Memorial Sloan-Kettering Cancer Center, dedicated to researching pediatric cancers, improving treatments and finding cures that will save children’s lives; The T.J. Martell Foundation, for Leukemia, Cancer and AIDS research; and Katy’s Courage Fund, which financially assists in the care of 10-year-old Katy Stewart from Sag Harbor, N.Y., as she and her family battle her rare form of liver cancer.   “On behalf of my son Max, my family and The Max Cure Foundation, we are thrilled to announce our first benefit event, the ‘Roar for a Cure’ Carnival and family fun day,” said David Plotkin, president of The Max Cure Foundation. “It is certain to be an exciting and memorable afternoon that will be benefiting three very worthwhile causes.”

A “Family Package” admits a family of four for $200; adult tickets are $100 each.  The admission price includes unlimited food and drinks, all carnival activities, the Push Play concert and parking.  A significant portion of the ticket price and event contributions will be tax deductible.   The “Roar for a Cure” Carnival brings together the efforts of two New York-area families valiantly fighting pediatric cancer, the Plotkins and the Stewarts. Six-year-old Max Plotkin, from Manhattan and Amagansett, is the inspiration behind both The Max Cure Foundation and The Max Cure Fund.  Diagnosed with an extremely rare form of B-cell Lymphoma two years ago, Max continues to hold his cancer at bay with strength beyond his years.  Ten-year-old Katy Stewart, from Sag Harbor, learned that she has a rare and potentially lethal form of liver cancer earlier this year.  Both children are receiving care at Memorial Sloan-Kettering Cancer Center in New York City.